



Ideas into identities.
Concepts into experiences.

Founded by Katarina Jovanov, k5art.studio creates distinctive identities, websites and visual experiences. Rooted in fashion and visual communication, the studio brings a multidisciplinary perspective to every project.
Katarina Jovanov · Founder / Creative Director






Videography, Webdesign & Development — k5art.studio · Project credits


Print design & animation — Katarina Jovanov, created at Adguerillas.
The 2024 capsule concept translates Sugarbowl’s upscale, casual character into a contemporary merchandise collection. Apparel, accessories and packaging share a consistent visual language, connecting everyday function with an understated sense of luxury.
Black and brown tones, neutral shades and metallic accents define the palette. Bold lettering, clean lines and proposed high-quality materials bring the identity across T-shirts, hoodies, caps, tote bags, drinkware, keyrings and presentation packaging.
Designed for young professionals, students and urban dwellers aged 18–35, the concept speaks to fashion-conscious coffee and food enthusiasts who value comfort, quality and practicality.
Capsule collection, accessories & packaging — Design concept by Katarina Jovanov.
A monochrome portrait meets vivid florals, turquoise accents and a yellow camera. Layers of photography, colour and pattern create an expressive animated collage.
A personal exploration of image-making, bringing the studio’s artistic practice into motion.
Digital art & animation — Katarina Jovanov.

A portrait created for Charles M. Huber. Expressive colour and layered brushwork bring warmth and character to the face.
Huber shared the work publicly in January 2017. He also arranged Katarina Jovanov’s invitation to the 16th Federal Convention in Berlin on 12 February 2017, issued by the President of the German Bundestag.
Einladung
zur 16. Bundesversammlung
am 12. Februar 2017Issued by the President of the German Bundestag.


DestinAsian Group
Jakarta, 2008
Art Direction — Katarina Jovanov

DestinAsian Group
Jakarta, 2008
Styling — Katarina Jovanov

DestinAsian Group
Art Direction & Styling — Katarina Jovanov
Colour. Texture.
A different perspective.
Painted gestures, graphic compositions and unexpected encounters. A selection of original works by Katarina Jovanov.

Logo design, visual identity & brand guidelines
Responsive websites & digital experiences
Creative concepts & visual communication
Original artwork, editorial design & videography