Independent creative studio
Art · Fashion · Design

Ideas into identities.
Concepts into experiences.

Original abstract artwork with red, turquoise, yellow and white painted strokes.
k5.

Creative expression
without boundaries.

Explore the studio
01 / About the studio

An independent creative practice at the intersection of art, fashion and design.

Founded by Katarina Jovanov, k5art.studio creates distinctive identities, websites and visual experiences. Rooted in fashion and visual communication, the studio brings a multidisciplinary perspective to every project.

Katarina Jovanov · Founder / Creative Director

Selected projects

02 / Art & digital
Fish Circle: a circular composition of green, yellow and patterned fish by Katarina Jovanov.
Fish CircleOriginal artwork — Katarina Jovanov

Art meets identity.

For MJL — Law Office Lalović, k5art.studio brings original art, visual identity and website development together. The gold MJL monogram and refined typography give the law office a distinctive visual presence, while Katarina Jovanov’s Fish Circle artwork introduces colour and a personal artistic signature.

The website carries these elements into a coherent digital experience, connecting the firm’s established character with a contemporary presentation. The scope also includes UI and UX design, alongside the concept and development of the booking system, guiding visitors from exploring the firm to requesting a consultation.

Original artwork · Visual identity · UI/UX design · Website & booking system concept and development — Katarina Jovanov / k5art.studio.

FIFA Museum Christmas gift voucher flyer with red, blue and green graphics.
Flyer & Drink VoucherPrint Design
Holographic Backpack CampaignAnimation · 1:07
FIFA Museum holographic backpack displaying the museum logo during the street campaign.
Campaign in Action3 photographs

Print design & animation — Katarina Jovanov, created at Adguerillas.

Capsule Collection — BlackFashion & Product Concept
Collection in MotionConcept Film · 0:05

Design Background

The 2024 capsule concept translates Sugarbowl’s upscale, casual character into a contemporary merchandise collection. Apparel, accessories and packaging share a consistent visual language, connecting everyday function with an understated sense of luxury.

Black and brown tones, neutral shades and metallic accents define the palette. Bold lettering, clean lines and proposed high-quality materials bring the identity across T-shirts, hoodies, caps, tote bags, drinkware, keyrings and presentation packaging.

Designed for young professionals, students and urban dwellers aged 18–35, the concept speaks to fashion-conscious coffee and food enthusiasts who value comfort, quality and practicality.

Capsule collection, accessories & packaging — Design concept by Katarina Jovanov.

Digital ArtAnimated Collage · 0:18
Personal Work / Digital Art

Art in motion.

A monochrome portrait meets vivid florals, turquoise accents and a yellow camera. Layers of photography, colour and pattern create an expressive animated collage.

A personal exploration of image-making, bringing the studio’s artistic practice into motion.

Digital art & animation — Katarina Jovanov.

Portrait of Charles M. Huber by Katarina Jovanov, painted in warm ochre with expressive green, blue and orange accents.
Charles M. HuberPortrait — Katarina Jovanov
Portrait / A personal connection

Charles M. Huber.

A portrait created for Charles M. Huber. Expressive colour and layered brushwork bring warmth and character to the face.

Huber shared the work publicly in January 2017. He also arranged Katarina Jovanov’s invitation to the 16th Federal Convention in Berlin on 12 February 2017, issued by the President of the German Bundestag.

From the personal archive · 2017
The invitation
Invitation · text excerpt
Einladung
zur 16. Bundesversammlung
am 12. Februar 2017

Issued by the President of the German Bundestag.

The portrait, shared by Huber
Charles M. Huber’s Instagram post of the portrait, thanking Katarina Jovanov, dated 11 January 2017.
Shared by Charles M. Huber · 11 January 2017
View original post on Instagram ↗
Selected editorials / DA MAN Magazine

Fashion / Styling.

DA MAN cover with a portrait in a grey coat.
Editorial 01

DA MAN Magazine

DestinAsian Group

Jakarta, 2008

Art Direction — Katarina Jovanov

Fashion editorial: seated figure in a striped shirt and tie.
Editorial 02

DA MAN Magazine

DestinAsian Group

Jakarta, 2008

Styling — Katarina Jovanov

Fashion editorial: close portrait with a red hat and dark jacket.
Editorial 03

DA MAN Magazine

DestinAsian Group

Art Direction & Styling — Katarina Jovanov

Art & Experiments.

03 / Personal work

Colour. Texture.
A different perspective.

Painted gestures, graphic compositions and unexpected encounters. A selection of original works by Katarina Jovanov.

Visual Experiments: white dotted lettering interrupted by animated horizontal glitch patterns on black.
Visual ExperimentsAnimated typography

04 / Expertise

Brand Identity

Logo design, visual identity & brand guidelines

01

Web Design & Development

Responsive websites & digital experiences

02

Art Direction

Creative concepts & visual communication

03

Visual Experiences

Original artwork, editorial design & videography

04